Welcome to knightINSIGHT, a new community of healthcare marketers who want to know what is changing in their industry and how they can better communicate their messages to patients, physicians, their community and customers.
DIRECT MAIL IS EVOLOVING. ARE YOU?
Next week we'll take an in-depth look at the next generation in direct mail: PURLS, or personal URLS. PURLS marry traditional direct marketing with the Web, allowing marketers to segue from the mailbox to the internet, collect valuable data and engage people in an online relationship. Login next week to learn how PURLs can be used effectively in the healthcare arena, and take your direct mail program to a new level.
